Our Story and Belief

Yugen is a brand founded on the fundamental philosophy that quality overcomes marketing and branding. 

In the current matcha marketplace you will find brands peddling different grades/prices/quality of matcha tea. 

This is something we are strongly adverse to as we only provide the best quality matcha to our customers. We only sell one grade for a reason.

We do not operate in the same way many businesses do. We hope you feel this sense of connection to our product that we inhibit on each batch of our matcha. 

With love and health, 

Yugen